Ron certainly knows about opening nights: A former dancer, he fell in love with a chocolate-maker while on tour in Canada, and with typical resolve, he traded in his ballet slippers for a whisk and a spatula. Fortunately, the discipline he had acquired during years of scrupulous training and a rigorous performance schedule—and during his military service in the Israeli army—helped him as he pursued his new vocation. Like many aspiring chefs, he traveled to France and apprenticed in Cannes, Beaujolais, and Lyons.
Whilst wedding cake suppliers in London, Surrey and the south tend to have higher prices than those in the north of the country, the location of your wedding shouldn’t necessarily effect the price of your order either. However, if you’re set on hiring a wedding cake maker who lives a long way from your wedding, then you should of course expect an extra fee for delivery or travel.
While I'd love to go into  the many options of cake decorating, right now I don't have the time, so just a brief mention of royal icing. This is made using icing sugar and egg whites, or from a pre bought mix, and is a pipeable icing that dries very hard. It can be coloured before piping, or painted after, and is great for adding detail such as beads and borders to cake. While I used none on the poppy cake, a sprinkling of piped pearls or a bead border around the top edge can be great for covering up flaws and cracks in the icing, while enhancing the overall look of the cake.
If your heart's set on flowers, go with fresh blooms or choose flat designs such as painted flower motifs instead of ornate sugar flowers. Sugar flowers are very labor intensive—it can take anywhere from 30 minutes to two hours to mold and dust one pretty sugar replica. (Now you know why they're so gorgeous.) To pare down the cost, choose a simple cake with one large stem or a spray of flowers on a single-tier cake. Another trick is to choose sugar flower types that don't require as much time and detail. For example, skip the cascade of peonies and shoot for hydrangeas or calla lilies. But fresh flowers are one of your best bets for a cost-friendly alternative. Just let your florist in on your plans so they can source pesticide-free and food-safe buds.
Marks & Spencer have a range of wedding cakes in all different styles and sizes but we chose to style their budget wedding cake range with prices that start from just over £50.00 for a three tier wedding cake. The beauty of the basic Marks & Spencer supermarket wedding cake is that it’s a blank canvas that you can truly make unique and put your own individual stamp on it with a few simple DIY ideas. There is no limit to the fun and creativity you can bring to it. And that is exactly what we did. When we were asked to decorate the cake in our own individual style we really went to town, we didn’t just create a couple of looks, oh no. We are giving you lovely lot a whole host of do-it-yourself wedding cake ideas that won’t blow the budget and are guaranteed to make your wedding cake rock!
Lastly, don’t forget that there will be a delivery charge to deliver your cake to the venue.  How much that fee will be, depends on the location of your venue from our bakery.  The further we have to travel, the higher your delivery cost will be.  In some cases, it’s not only the distance we have to travel, but the time it will take to make the delivery – traffic, difficult roads, lack of parking, etc.  I would say our average delivery fee is about $50-65, with locations such as Santa Barbara and Los Angeles being $100-150+.  When you consider how stressful a wedding cake delivery can be, getting the cake to the venue on time, battling the heat, the weight of the cake, and the fact that they are flat out awkward to handle, you should always opt for delivery…let the professionals do what they do!
You'd be surprised how many couples don't get to eat their own wedding cake—don't let this happen to you. If you don't have time to sit down at the reception and enjoy a slice, ask your caterer to save some for you. Share it as a late-night, post-reception snack, or dig into it at postwedding brunch. Either way, make sure you try it (if not help yourself to seconds and thirds).
Confirm the information of the cake and its expense.
What about a sheet cake?  We do offer sheet cakes, and they are a great way to supplement cake servings, without paying for a huge tiered cake with 250 servings.  What I mean by that is, if your guest count is 250, order a smaller tiered cake (the most common size cake we bake is a 3 tier with 80 servings & shown in the photo above) and then supplement the rest of your cake servings with sheet cake.  Sheet cakes are basic frosted cakes, delivered to the kitchen, cut by catering staff, and never seen by guests, therefore they cost less per serving then a tiered cake.  Keep in mind, that we will only make sheet cakes for wedding clients ordering a two tier or larger cake from us.
You'd be surprised how many couples don't get to eat their own wedding cake—don't let this happen to you. If you don't have time to sit down at the reception and enjoy a slice, ask your caterer to save some for you. Share it as a late-night, post-reception snack, or dig into it at postwedding brunch. Either way, make sure you try it (if not help yourself to seconds and thirds).

When you think you've met your match, book them. A deposit is often required at this time, and you should also be asked to sign a contract (that’s a good thing—in fact, you should insist upon it). Before you sign, tackle these points: Find out how far in advance the cakes are made prior to the wedding day, and who exactly will be baking and decorating your cake (it's not always the same person). Lock in your cake maker as soon as you can—some top bakers get booked up a year in advance.
Cupcake wedding cake – You typically order cupcakes by the dozen. If you have 100 people at your wedding, you will need 9 dozen for those who will eat more than 1 cupcake. Let’s use $25 per dozen of wedding cupcakes. So, for 9 dozen would be a total cost of $225. This is double the cost of your sheet cake at Costco but still less than the picture perfect classic wedding cakes. In addiction, think about all the different flavors of cake, frosting and fillings you can have with 108 cupcakes.
Availability of cake designers might be limited at the pastry shop of your choice so be sure to check this out prior to completing any kind of decisions on how you want your cake to look. An early chat with the cake baker to talk over the style and also flavour is a sensible step and also should be done at least 6 months before the set date therefore offering him/her plenty of time to develop the ideal wedding cake. You might require to pay a down payment fee for booking.

Melt a little marmalade in the microwave or on the stove, until it runny. Brush this over the cake, it will stick the marzipan to the cake. I find the easiest way to get the layer of marzipan draped over the cake safely is to first drape it over a rolling pin, and then roll it over the surface of the cake. Dust it with some icing sugar or cornflour first to stop it sticking.
You should use a recipe specifically designed to be a wedding cake as it will ensure that it is sturdy enough and that it makes the right amount of batter and icing. For a three-tier cake, you need to make three cakes of 12", 9" and 6", as well as a massive amount of icing. Most three-tier cake recipes have a step-by-step schedule for when you will need to bake and assemble each part.
We try to accommodate everyone’s schedule, but most appointments are made during business hours, Monday through Friday, 9 a.m. to 4 p.m.; consultations and tastings last about an hour. In the busy season (April through June and September through October), we need to concentrate on completing orders, therefore, during that time frame, sessions are typically scheduled from Monday to Thursday, but we can occasionally accommodate a Friday appointment. Unfortunately, because we are almost always in production or on location on weekends, we are unable to schedule a tasting for the weekend.
There's nothing quite as special as a showstopping wedding cake—but we get it, every budget has its limits. And if the price per slice of wedding cake is giving you budget anxiety, don't feel like you need to nix the idea altogether. Instead, speak openly with your cake baker, tap into your creativity and use these straightforward tips so you don't have sacrifice this sweet detail.
Ron actively participates in the organization’s fund-raising events such as Bid Against Hunger, an annual, sold-out culinary extravaganza, and Generation Harvest’s Summer in the City. Additionally, he encourages clients who might want a cake that is really too grand for their actual number of guests, to allow a donation—in their names—of the additional cake to City Harvest, a fulfilling way to share the happiness of an occasion with those less fortunate.

When it comes to frosting, you have a number of choices. Buttercream (made from butter and sugar) is smooth and creamy and it stays soft, making it easy to cut, color and flavor. Fondant is another popular option—it's rolled out before it's draped over the cake and makes a smooth, firm base for decorative details. Before you dive into one type of icing over the other, consider the weather (buttercream could melt in the heat and/or sun), your budget (ornate fondant designs can get pricey quickly) and taste preferences.

We are very much doing a DIY wedding in a venue which was an old veterinary uni building that now houses a Gin distillery – so naturally we are having a gin themed wedding – lots of juniper berry colours therefore we would love to have a rustic citrusy gin soaked cake with some quirky animal topperd would be amazing- as attempting to make our own might end up a total faliure and we’d not have enough gin left for the cake after trying it!
Cupcake wedding cake – You typically order cupcakes by the dozen. If you have 100 people at your wedding, you will need 9 dozen for those who will eat more than 1 cupcake. Let’s use $25 per dozen of wedding cupcakes. So, for 9 dozen would be a total cost of $225. This is double the cost of your sheet cake at Costco but still less than the picture perfect classic wedding cakes. In addiction, think about all the different flavors of cake, frosting and fillings you can have with 108 cupcakes.
Take a 30 gauge wire, dip it in edible glue, and carefully insert this into the raised ridge. Gently pinch the edges of the petal to give them a little realistic frill. If you have a petal veiner, lay the petal in the venier and press down firmly. This will give the petal veins and contours to make it more realistic, This can also be acheived with some patience and a thin modellling tool.

Another thing to note about cakes, the more detailed the cake design, the higher the price will be.  And, just because a cake looks like a “simple” design, doesn’t mean that it is.  I know there are  many amazing cakes online, and in magazines and with cake artists pushing cake design to new limits, it’s easy to fall in love with so many of the beautiful cakes we all see.  Things like hand painting, edible gold, sugar flowers, tons of little sugar pearls on the cake, all translate into beautiful designs, but also a higher cake cost.  Some of these cakes can run as much as $15 per serving…gasp!  But think about it, you go out to dinner at a chain restaurant and pay $15 for a so so meal, that was probably frozen and took about 20 minutes to make.   A cake artist can spend HOURS from start to finish on your wedding cake, and we think our time is worth it.  Cake decorating is an art and not just anyone can do it.  Not to mention ingredient costs, like fresh fruit, butter and eggs!  That stuff is expensive!


Unlike wedding venues and florists, which usually adjust their prices according to the time of year and season, wedidng cake costs don’t tend to follow the same pattern. Whilst the height of August will be a much busier time for wedding cake suppliers, you shouldn’t expect to see too much increase in the price depending on the time of year you’re ordering for.
Next work out how you will dry the flowers. The flowerpaste will take a few hours to dry out enough to not lose it's shape (longer if the room is humid). It is often best to dry flowers hanging upside down so the petals fall nicely, though this does depend on the type of flower. To do this bend the end of the wire a little and hang them off whatever you have handy. The could be a rail, jewellery stand, tacked up piece of string or my latest discovery, a martini glass.
Lastly, don’t forget that there will be a delivery charge to deliver your cake to the venue.  How much that fee will be, depends on the location of your venue from our bakery.  The further we have to travel, the higher your delivery cost will be.  In some cases, it’s not only the distance we have to travel, but the time it will take to make the delivery – traffic, difficult roads, lack of parking, etc.  I would say our average delivery fee is about $50-65, with locations such as Santa Barbara and Los Angeles being $100-150+.  When you consider how stressful a wedding cake delivery can be, getting the cake to the venue on time, battling the heat, the weight of the cake, and the fact that they are flat out awkward to handle, you should always opt for delivery…let the professionals do what they do!

Consider scaling back on cake slices and see if your caterer can also include a round of sweets to supplement (think: passed chocolate-covered strawberries, assorted cookies or mini truffles). Let your caterer know they should cut tasting portions to about three quarters of the usual amount, and plan to plate your cake slices with the other desserts. Ask your caterer to place slices on a buffet or cake table instead of serving a plate at every place setting—or have the staff bring bite-size pieces right to your guests on the dance floor so they can enjoy cake while getting down.


We love to accommodate other confectionery artists and enjoy meeting professional chefs from around the world. However, because of time constraints and deadlines, we usually cannot have visitors while we are creating our cakes. We are, however, always on the lookout for talented individuals to join our team. We accept resumes from potential employees (artistic and creative backgrounds are preferred) with previous experience in the culinary field.
Music and surfing and two key themes we’d like to use for our wedding – it would be great to replicate musical notes and waves in a subtle way on our cake perhaps with flowers too. We will be having a DIY wedding in Cornwall where we met (in a surf lesson, very cheesy I know!), and I love the thought of putting our own touches onto a cake that can represent us 🙂

My boyfriend and I are actually thinking of customising an M&S cake for our wedding cake – the plan is to make fondant icing safari animals to place around the sides and then we have Ryu and Chun-Li figurines (from the Street Fighter computer game) to put on top to hopefully make it look a bit like a stage of the computer game. It’s not really part of a theme as such, just something that we both happen to love!


Your cake doesn't have to be round, vanilla, white or tiered if you don’t want it to be—in fact, your options are pretty much endless. To nail down a design you love, look to your venue, the time of year and, of course, your personal style. If it's a rustic fall wedding, you might go for a clean, earthy palette and a perfectly undone look (maybe something half-naked with buttercream and richly colored berries). For a modern loft wedding, you might choose a streamlined cake with asymmetrical tiers and a graphic design. As you're deciding on a look and flavors, take our fun Style Quiz, browse real wedding cake photos and save your favorites to show your baker.
Our wedding is a diy affair. The cake is going to be my fellas job. He’s an engineer, so wants to build a crane that will be lifting the top teir inti place/hovering it above the rest of the cake. It’s a chance for him to put his personality onto something. He also wants to use his new laser cutter to design and make a bespoke topper. Winning the cake would be amazing snd give him the time and confidence to concentrate on these decorative features. Xx
Sheet Wedding Cakes – A full-size sheet cake typically feeds about 108 people. The cost at your local grocery store or warehouse discount store of a full-size sheet cake will be about $50. A 100 tiered cake would be a combined 3-tier cake. Going by the formula above, you professional wedding cake would be a minimum of $150 for 100 people. But let’s be real. Depending on what you want most professional wedding cake bakers will charge more than $1.50 per slice just for the sheer time to bake and frost a 3-tier cake.

Another thing to note about cakes, the more detailed the cake design, the higher the price will be.  And, just because a cake looks like a “simple” design, doesn’t mean that it is.  I know there are  many amazing cakes online, and in magazines and with cake artists pushing cake design to new limits, it’s easy to fall in love with so many of the beautiful cakes we all see.  Things like hand painting, edible gold, sugar flowers, tons of little sugar pearls on the cake, all translate into beautiful designs, but also a higher cake cost.  Some of these cakes can run as much as $15 per serving…gasp!  But think about it, you go out to dinner at a chain restaurant and pay $15 for a so so meal, that was probably frozen and took about 20 minutes to make.   A cake artist can spend HOURS from start to finish on your wedding cake, and we think our time is worth it.  Cake decorating is an art and not just anyone can do it.  Not to mention ingredient costs, like fresh fruit, butter and eggs!  That stuff is expensive!


Ron is cut from that rare cloth—the industry professional who takes pride in sharing his secrets; who delights in watching non-professionals master the basics; and who enjoys mentoring dedicated students, helping to mold their talent. He strives to introduce new ideas to his classes, to instruct students to think creatively when they are problem-solving, and to encourage them to develop a style that is distinctly their own.
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