This journey has allowed the company to position itself as a leader within the industry and to partner with and promote charities such as City Harvest. Ron and his team enjoy sharing their expertise and techniques through demonstrations around the world and they currently host their own classes for students in the company’s studio+bakery.  (For more information on classes at Ron Ben-Israel Cakes, please refer to Teaching.)
A good, search engine optimised and mobile friendly website is essential these days. Make sure yours can be easily updated and that you get great photos of your designs.Social Media can also be very effective, especially when starting up. Create a great looking Facebook page and update it regularly. Instagram and Pinterest are also very popular for wedding planning and Twitter is good for networking and making contacts.
The collections of trendsetting cakes have been featured in countless books, TV shows, films and publications and can also be spotted in many of New York’s premiere hotels and venues. The bakery received additional acclaim in 2011, when Ron became host and judge of the Food Network’s hit show Sweet Genius for three seasons, which has since been syndicated around the world, as well as a judge for three seasons on the FN’s show Cake Wars as well as several holiday specials.
We recommend hiring a wedding cake baker at least six months before your wedding day—these vendors do tend to book up quickly! Start by reading online reviews of wedding cake bakers near you, and selecting a few to interview (in person whenever possible). You’ll typically have a wedding cake tasting after you’ve booked your baker, where you’ll select your cake’s flavors.
In most cases, wedding event cakes are multi-layered or layered and also are heftily decorated with topping, grains, as well as other embellishments that would show the grandiose of the occasion. On the top is a tiny photo of a bride and groom.
If your heart's set on flowers, go with fresh blooms or choose flat designs such as painted flower motifs instead of ornate sugar flowers. Sugar flowers are very labor intensive—it can take anywhere from 30 minutes to two hours to mold and dust one pretty sugar replica. (Now you know why they're so gorgeous.) To pare down the cost, choose a simple cake with one large stem or a spray of flowers on a single-tier cake. Another trick is to choose sugar flower types that don't require as much time and detail. For example, skip the cascade of peonies and shoot for hydrangeas or calla lilies. But fresh flowers are one of your best bets for a cost-friendly alternative. Just let your florist in on your plans so they can source pesticide-free and food-safe buds.

If your heart's set on flowers, go with fresh blooms or choose flat designs such as painted flower motifs instead of ornate sugar flowers. Sugar flowers are very labor intensive—it can take anywhere from 30 minutes to two hours to mold and dust one pretty sugar replica. (Now you know why they're so gorgeous.) To pare down the cost, choose a simple cake with one large stem or a spray of flowers on a single-tier cake. Another trick is to choose sugar flower types that don't require as much time and detail. For example, skip the cascade of peonies and shoot for hydrangeas or calla lilies. But fresh flowers are one of your best bets for a cost-friendly alternative. Just let your florist in on your plans so they can source pesticide-free and food-safe buds.
Once the marzipan is draped over the cake, gently pull down the sides to cover any gaps. Smooth the flat of your hand down the sides, pressing the marzipan to the cake and amoothing out any creases or overlaps, Rub the flat of your hand or a cake smoother over the top firmly to flatten and smooth the surface. Smooth out the sides in the same way. Trim off any excess marzipan around the bottom of the cake with a sharp knife and peel it off the board. This can be kept in an airtight bag or container for use next time.
Let's start with cake shapes. Beyond a traditionally round cake, there are so many other options to consider. Square cakes are a popular choice to showcase a modern aesthetic. But there are also hexagonal, oval, petal-shaped and even triangular cakes with personalities all their own. We’ve even seen asymmetrical or purposely off-center tiers for a whimsical look (Alice in Wonderland, anyone?).
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